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The study’s findings contribute to the managerial decision-making and consumer behavior literature by handling the issue of via the internet retailing. Especially, it explores the influence of popularity information about purchase motives and coupon redemption behavior. Lastly, it identifies the effects of social media and online merchant social networks relating to the purchase motive and habit of consumers. Ultimately, this study is definitely aimed at improving the quality of on the net retailing and expertise. Hence, it provides practical recommendations for online retailers and consumers.
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